ABOUT ME
Hi there, I’m Fareetha sherin, a best digital marketing strategist in Kottakkal , Malappuram .committed to helping you profit from the digital world. Following graduation, I finished a course in digital marketing at Calicut Kenme Digital Academy with best web developer award, I’m excited to help businesses realize the vast potential of the internet as a freelance digital marketing consultant in Malappuram. I believe that having a strong online presence is essential for success in the connected world of today, and as a best digital marketing strategist in Kottakkal, I can help you get there.
I’ve developed my skills in a variety of areas, such as social media marketing, content optimization, and search engine optimization, and I’ve had experience putting digital marketing campaigns into action. Working as a best digital marketing strategist in Kottakkal, Malappuram and I am a great asset to any digital marketing company because of my capacity to produce measurable results, cultivate enduring relationships, and use creative ideas.
WHY YOU CAN CHOOSE ME??
HERE I WOULD LIKE TO SHARE WITH YOU ABOUT MY WORKING METHODS….
To rank your website in SERP
To rank your website in the Search Engine Results Page (SERP), As a digitl marketing strategist in kottkkal ,Malappuram I follow several key strategies that fall under Search Engine Optimization (SEO). Before that I will study deeply about your business and start the compititor analysis by using various analysis google tools.And then follow the below steps along with that….
1. Keyword Research
Finding the best search phrases for your content or marketing efforts is a multi-step process. Finding your target market and coming up with pertinent business-related ideas are the first steps. Next, you look for keywords with low to moderate competition and a high search volume using tools like SEMrush, Ubersuggest, or Google Keyword Planner. Once you have a list, you examine each keyword’s intent (whether it be transactional, navigational, or informational) and choose the ones that best suit your objectives. Lastly, to raise your website’s search engine ranks and draw in targeted visitors, you arrange and carefully employ these keywords in your blog entries, advertisements, and website content.
2. On-Page SEO
Optimizing individual web pages to raise their search engine ranks and draw in relevant traffic is known as on-page SEO. Using target keywords naturally in the page title, meta description, headers (H1, H2, etc.), and content is the first step in the process. For quicker loading, you should also optimize photos by compressing file sizes and adding alt text. Important actions include making sure a website is mobile-responsive, establishing internal links to similar material, and developing SEO-friendly URLs. To improve reading and engagement, the content should also be unique, worthwhile, and easy to use. It should also have a clear structure.
3. Technical SEO
Technical SEO focuses on optimizing the backend structure of your website to help search engines crawl and index your content more effectively. Key steps include improving site speed by compressing images, minimizing code, and using fast hosting. Ensuring your website is mobile-friendly and has a responsive design is crucial for both users and search engines. You should also create and submit an XML sitemap and a robots.txt file to guide search engine crawlers. Using HTTPS for site security, fixing broken links, and avoiding duplicate content are essential for maintaining technical health. Additionally, implementing structured data (schema markup) can help enhance your listings with rich results on the search engine results page.
4. Content Marketing
In order to draw in and keep a target audience interested, content marketing entails producing and disseminating worthwhile, pertinent information. Understanding the needs and interests of your audience is the first step in the process. Next, you must develop a content strategy that supports your company’s objectives. The next step is to produce valuable, high-quality material, such blog entries, videos, infographics, or social media updates. To reach a larger audience, the information is promoted once it is released using tools like social media, email newsletters, and SEO. Lastly, you use analytics tools to evaluate engagement, traffic, and conversions in order to monitor success and make necessary adjustments to your strategy for ongoing improvement.
5. Backlink Building (Off-Page SEO)
Getting other trustworthy websites to link to your website is known as backlink building, and it is a crucial component of off-page SEO. This increases your authority and search engine rankings. The first step in the process is producing valuable, shareable, and high-quality content. Next, you approach website owners, bloggers, and influencers about potential collaborations or guest posts. Participating in local citations and submitting your website to pertinent internet directories can also be beneficial. Natural backlinks can also result from establishing connections through forums, online communities, and social media. Maintaining the trustworthiness of your website requires routinely checking your backlink profile and removing any spammy or dangerous links.
6. Local SEO (especially for businesses in Kottakkal, Malappuram)
For companies in places like Kottakkal, Malappuram, to draw in local clients, local SEO is crucial. Creating and refining a Google Business Profile with correct company details, images, and frequent updates is the first step in the process. Enhance your website’s presence in local searches by using local keywords like “digital marketing in Kottakkal” into the content, titles, and meta descriptions. Building trust and improving rankings can be achieved by encouraging happy customers to write positive reviews and answering them. Additionally, you may improve your local internet presence by putting your company in local directories and making sure that your NAP (Name, Address, Phone) information is consistent across all platforms.
7. Analytics and Improvement
Making data-driven decisions and assessing the effectiveness of your digital marketing initiatives depend heavily on analytics and improvement. Setting up tools like Google Analytics and Google Search Console to monitor user activity, website traffic, keyword performance, and conversions is the first step in the process. Frequent analysis of this data aids in determining what is effective and what requires modification. You may learn how readers engage with your content, which pages have high bounce rates, and which sources provide the most traffic. You may improve user experience, content quality, SEO tactics, and performance and return on investment by using these information.
FOR BETTER ROI
You must concentrate on using data-driven tactics to optimize each stage of your marketing funnel in order to improve ROI (Return on Investment) in performance marketing. Here are some important actions I can take:
1.Establish Specific, Measurable KPIs (such as leads, sales, or cost per acquisition) and establish clear goals.
2. Target Accurately: To reach the appropriate users, employ audience segmentation and retargeting.
3.Optimize Ad Creatives: Run ongoing A/B tests on calls to action, headlines, and graphics.
4.Make Use of Landing Pages That Convert Make sure the pages are quick, pertinent, and conversion-optimized.
5.Track & Analyze Data: Use analytics services, Google Ads, and Meta Ads Manager to keep an eye on performance.
6.Manage Your Budget Wisely: Direct funds to the campaigns and channels that are generating the best results.
7.Leverage AI and Automation: For efficiency, employ automated rules and astute bidding techniques.
